As the company responsible for the production of “To My Star” and “Jun & Jun,” W-Story Production is currently searching for a director to oversee its most recent project, “Business as Usual.”
Eul’s Love/Romance, commonly known as “Business as Usual,” is a forthcoming office-themed romance based on Moscareto’s webtoon of the same name. The tale depicts the love story of Choi Jinhwan and Kim Minjun, who had been separated for ten years but reconnected in the same business. Moscareto is particularly well-known for his work “The New Recruit,” which was made into a web drama in 2022, and for his other works, like Punch Drunk Love. In 2022, it was announced that the webtoon would be adapted into a live show, and now, at long last, we have received some new information on the project.
The upcoming Boys Love series promises to dive into engaging storylines and character dynamics that will resonate with fans. By opening the doors for directors with unique visions, W-Story aims to elevate the genre even further. With growing anticipation among fans and filmmakers, this could be a pivotal moment for the series and the BL industry.
In a post published on X (formerly known as Twitter) on February 20, W-Story announced that they are searching for directors to work on their most recent BL project, which goes by “Business as Usual.” ‘Where Your Eyes Linger,’ ‘Mr. Heart,’ ‘You Make Me Dance,’ and ‘Cherry Blossoms After Winter’ are among the songs made by the production, which is also recognized as being one of the pioneers in Korean BL and was essential in shaping the genre into what it is now.
As the search for a visionary director is underway, industry insiders are excitedly buzzing. W-Story has always been known for its innovative take on LGBTQ+ narratives, and “Business as Usual” is set to continue that tradition with a modern storyline. Details surrounding the plot remain under wraps, but expectations are high given the production company’s track record of delivering emotional and captivating BL dramas. This fresh take on love, relationships, and societal expectations will likely address universal themes while focusing on LGBTQ+ representation, a hallmark of the production’s work.
This opportunity is not just another gig for aspiring filmmakers — it’s a chance to shape what could become a pivotal story in the BL genre. The directors chosen will play a crucial role in defining the visual and emotional tone of the series, offering their creative flair to the project. W-Story’s decision to involve a fresh directing team suggests a bold direction, signalling that “Business as Usual” will likely stand out from previous productions with a more daring and contemporary approach.
The BL genre has steadily gained traction globally, with a fanbase across different cultures. In recent years, W-Story has made a significant impact with series that both entertain and challenge societal norms, drawing attention to complex LGBTQ+ issues. With “Business as Usual,” fans are eager to see if W-Story will continue to push the boundaries of what’s expected in Boys Love narratives.
Anticipation for the series is already building, as the search for directors and the project announcement has ignited conversation across social media. BL fans are known for their passionate support; many are waiting with bated breath to see which creative talents will join the project. With the right combination of directors and storytellers, “Business as Usual” could be the next big series to captivate BL audiences worldwide.
Business As Usual Synopsis (from Lezhin Comics)
Kim Minjun is your average 30-year-old office worker. Now that he’s older, Minjun feels the pressure to accomplish more in life, and he can’t shake the feeling that something is missing amidst the monotonous routine of his 9-to-5 job. Out of nowhere, his ex-boyfriend Jinhwan shows up as a new co-worker, looking as handsome and charismatic as ever, while Minjun feels like he hasn’t progressed since their breakup ten years ago. Determined not to let an ex from a decade ago mess with his work life, Minjun wants to continue with business as usual. But it seems that Jinhwan has other plans in mind…
Although the official release date for the series has not been confirmed, W-Story’s announcement has already set the stage for an exciting production process. The search for directors represents the beginning of what will undoubtedly be a journey filled with creative exploration and innovation. Whether the series will focus on office romance, high-stakes drama, or intricate character developments, “Business as Usual” is set to capture hearts with its portrayal of love and relationships in a modern world.
Fans can expect more details to emerge as the project develops — from casting choices to plot teasers and beyond. In the meantime, W-Story continues to pave the way for representation in the BL industry, and “Business as Usual” is the latest step in their mission to bring authentic and inclusive stories to the screen. With directors soon to be named, the anticipation for this series is only set to grow.
Stay tuned on Boys Love Cafe Hub for more updates on “Business as Usual” as the production moves forward and the excitement builds. This is one of the standout BL series of the year!
